WEAPONS

Art Direction: Robert Smallwood | Editor : Tanner Vonnahme

Created three Instagram social reels for Weapons under an extremely limited media buy, working with less than ten seconds of approved footage and no plot context due to the directors’ strict spoiler guardrails. Each reel needed to feel distinct, engaging, and campaign-ready while protecting the mystery of the film, which made the creative challenge especially exciting.

With only brief clips to work from, I developed three separate social concepts that leaned into tone, tension, and atmosphere rather than story reveals. I was also brought onto the FYC campaign for Amy Madigan’s supporting actress push, extending the film’s social presence into awards-season creative with the same premium, suspense-driven approach.

F1

Art Direction: Robert Smallwood | Editor : Tanner Vonnahme

Created three quick-turn social assets for F1 in support of Warner Bros.’ multicultural campaign team, developing fast-paced edits designed to capture the speed, energy, and adrenaline of Formula One racing. With a tight turnaround, the creative needed to feel immediate, exciting, and platform-ready while helping the campaign connect with diverse audiences across social.

The work leaned into sharp pacing, dynamic motion, and the visceral excitement of the sport, turning limited production time into high-impact social content that amplified the film’s scale and racing intensity.

Companion

Art Direction: Robert Smallwood | Editor : Tanner Vonnahme

Created three distinct social videos for Companion in support of Warner Bros.’ multicultural campaign team, each designed to initially feel like a romantic comedy before gradually revealing a darker, more sinister undertone. The creative played with familiar rom-com visual language, pacing, and emotional cues, then subtly disrupted them to hint that something was deeply wrong beneath the surface.

The series allowed each asset to stand on its own while building a connected sense of unease, helping position the film as both accessible and unsettling for multicultural social audiences.

MK1

Art Director: Robert Smallwood | Editor/Motion Designer: Casey Mitchel | Editor : Tanner Vonnahme Designer: Lesley Bayran

Worked on the launch campaign for Mortal Kombat 1, supporting a major AAA title through character reveals, fan update content, and highly detailed social creative. Partnering closely with the developers, I helped align each asset with the game’s visual world and franchise expectations while bringing my own creative perspective to the execution. The work balanced precision, lore, and spectacle to keep fans informed, engaged, and excited throughout the rollout.

Animality ESPN launch

Creative directed a broadcast trailer placement for Mortal Kombat 1 during ESPN’s Monday Night Football matchup between the Bears and Rams. The spot was designed to bring the intensity, scale, and cinematic brutality of the game into a major live-sports moment, connecting the adrenaline of NFL primetime with the energy of the Mortal Kombat franchise.

As Creative Director, I helped shape the pacing, tone, and visual approach to make the placement feel explosive, premium, and event-worthy while staying true to the game’s world and fan expectations.

Ghost Face Trailer Launch

Creative directed the YouTube launch trailer for Ghostface in Mortal Kombat 1, helping introduce one of horror’s most iconic characters into the brutal world of the franchise. The trailer was built to feel like an event reveal, balancing slasher-film tension with the speed, impact, and spectacle fans expect from Mortal Kombat.

As Creative Director, I helped shape the pacing, tone, and visual approach to make the launch feel cinematic, surprising, and true to both Ghostface’s legacy and the energy of the game.