Concepted a social activation stunt to launch Kite Man by temporarily taking over the existing Harley Quinn social account, turning the spin-off reveal into a character-driven moment for fans. The takeover used Harley’s established audience and tone as a launchpad while introducing Kite Man with his own audacious personality, creating a playful bridge between the two series and helping the new IP enter the conversation with immediate energy and relevance.

Hell Yeah!

Created a quick-turn social asset shot at New York Comic Con to help introduce Kite Man to fans ahead of the new series launch. The concept centered on the voice cast delivering Kite Man’s iconic catchphrase, “Hell yeah,” turning a simple convention capture into a character-driven hype moment that connected the new show to its audience with humor, energy, and instant recognizability.

Noonan’s

Concepted a social asset for Kite Man inspired by the energy and structure of late ’70s and ’80s sitcoms like Cheers, Sanford and Son, and Family Matters. The creative positioned Noonan’s Bar as the centerpiece of the series, treating the location almost like a character in its own right. By framing the bar as the emotional and comedic hub of the show, the asset helped establish Kite Man as a sitcom-driven spin-off with its own tone and identity, distinct from the more narrative-driven world of Harley Quinn.

Gamified Assets

Concepted gamified social assets for Creature Commandos that invited fans to engage with the story in a more interactive way. The creative used game-like mechanics and character-driven prompts to pull audiences deeper into the world of the series, while reflecting the brutality, trauma, and tortured existence that shaped each member of the team. These assets helped turn passive viewing into active participation, making the emotional weight and intensity of the show feel immediate across social.

Yelp

Built as an in-world take on Yelp, this social asset expanded the role of Noonan’s Bar by showing how different characters experience the space. By using character reviews as the creative device, we were able to introduce more of the show’s ensemble while keeping the bar at the center of the storytelling. The piece reinforced Noonan’s as more than a setting — it became a personality, a hangout, and the comedic engine of the series.

Villigans

Concepted an in-world infomercial for a villain staffing agency that supplies weapons, plans, and support to help foil the heroes of the DC Universe. By framing the asset as a service commercial inside the show’s world, the creative expanded the villain-side ecosystem and made the universe feel more lived in. The piece added a playful layer to the hero/villain dynamic while reinforcing Kite Man’s offbeat, workplace-sitcom tone.

Creature Commandos Social Campagin & Comic Con interactive Announcement

Art Direction / Creative Lead : Robert Smallwood Motion Graphics: Casey Mitchel | Design: Lesley Bayran

Led the creative launch for Creature Commandos, the first animated series in James Gunn’s new DCU, under an accelerated timeline tied closely to the show’s Comic-Con announcement. With limited lead time, I immersed myself in the property through digital comics and character research to find a launch concept that honored the source material while making the series feel fresh for a new audience.

The creative direction introduced the team through a comic book motif, using the visual language of panels, pages, and illustrated storytelling as a bridge between the characters’ comic origins and their arrival on screen. As the campaign evolved, the concept expanded beyond the page — allowing the characters to break out of the comic world and into the new DCU. The final creative was hand-selected by James Gunn to launch across his social channels, helping introduce Creature Commandos as a bold first step into the next era of DC storytelling.

Belle Reve

Art Direction/Creative Lead: Robert Smallwood

Supported the launch of Creature Commandos through the development of an immersive Belle Reve experience at Comic-Con, created in collaboration with HBO Max as the show and its characters were being introduced to fans. Our team helped shape the creative, fabrication, install, and on-site capture for the activation, bringing the world of Belle Reve to life as a physical extension of the series launch.

Following the event, I had the opportunity to create the recap video for the initial social rollout, translating the energy of the in-person experience into a digital asset that extended the activation beyond Comic-Con. The piece helped amplify fan engagement, showcase the scale of the build, and position Creature Commandos as a major entry point into James Gunn’s new DCU.

Organic

Developed organic in-feed social posts for Creature Commandos to help introduce the series, build familiarity with the ensemble, and tell the story of the team in a platform-native way. The posts used character-driven creative, comic-inspired visuals, and key narrative moments to bring audiences into the world of the show while supporting the larger launch of James Gunn’s new DCU.