Acura Social Team — Race & Product Launch Content
Editor/Animator: Rob Smallwood
Worked on the Acura social team creating high-energy hype videos for race team moments and new product launches. I handled video edits and motion graphics, helping shape fast-paced social content that felt polished, performance-driven, and brand-right. This work became my first real hands-on experience with art direction, giving me the opportunity to make creative decisions around pacing, typography, motion, and visual storytelling across social assets.
Beat That Champions Cup
Editor/Animator: Rob Smallwood Producer: Nicole Downey
For Acura’s championship celebration, we created a social video game–inspired rollout featuring drivers Ricky Taylor and Filipe Albuquerque. The piece turned their race-day dominance into a playful, arcade-style fan experience, using motion graphics and fast-paced editing to bring Acura’s motorsport energy into a more interactive social format.
Acura Motorsports — IMSA Championship Celebration
Editor/Animator: Rob Smallwood Producer: Nicole Downey
Created a social celebration video for Acura’s back-to-back IMSA championships in 2022, turning a mix of live race capture and handheld cellphone footage from race day into an energetic recap piece. The edit leaned into the raw emotion of the win, combining fast-paced cuts, motion graphics, and authentic behind-the-scenes moments to create a hype-driven compilation that felt immediate, celebratory, and true to the energy of the Acura race team.
Acura Social Evergreen Content
For Acura’s evergreen social content, I created high-energy hype videos for product and IP launches, handling edits, motion graphics, and design. The work helped translate Acura’s performance-driven brand into premium, fast-paced social assets built to drive excitement and engagement.